Why Sports Media Group is a social enterprise dedicated to assisting the wide range of organisations challenged with creating an active nation. We seek to ensure greater participation in sport and physical activity from all areas of society regardless of gender, age, faith, ethnic origin, sexual orientation, economic position, disability or level of ability.Since our conception in 2015, Why Sports have delivered a number of high level strategic conferences and accompanying digital and social engagement tools which have assisted the introduction and delivery of current agendas and strategies. Our conferences provide a platform for the many government departments and their network of associated organisations to deliver key policy information and advice that drive greater collaboration and participation across sport and physical activity in the UK. We believe that sport and physical activity has the power to unite people, transform lives and positively engage disadvantaged communities. Investing in sport and physical activity at a local level can only help to advocate and nurture young talent whilst developing skills, breaking down social barriers and creating a healthy society. Many of the factors behind inactivity in sport are associated with social exclusion. Our professionalism and bold approach has provided us with the opportunity to fulfil our ongoing social mission. We have invested time and funding into a number of charities, County Sport Partnerships, education and community projects. It is our ambition through 2018 and beyond to continue, via our network of partners, to invest in a suite of projects that have a direct impact. To ensure that we deliver on our pledge we are urging policy makers, governing bodies, local authorities, coaches, volunteers and of course the general public to work with us to ensure we have a nation that is proud to participate at all levels of sport and physical activity.